
Your next lead shouldn’t depend on your schedule.
What if your best lead generator never slept, never missed a message, and always said the right thing? That’s the power of a strategically built chatbot. In today’s fast-paced digital world, attention is short and opportunities are fleeting. Visitors hit your site or socials once—maybe twice—and if they don’t get what they need immediately, they’re gone. A chatbot bridges that gap, delivering connection, clarity, and conversion in real-time… even when you're offline.
In this 90-minute hands-on lab, you won’t just learn about chatbots—you’ll build one. We’ll guide you step-by-step through creating your own lead-generating bot, customized for your business or nonprofit. No coding, no confusion, no fluff, just a powerful automation tool that works while you work on bigger things. By the time you log off, you’ll have a fully functional chatbot that engages your audience, qualifies leads, and moves people one step closer to taking action.
This is for you if:
You’re overwhelmed trying to respond to DMs, form submissions, or email inquiries
You want a simple way to grow your list and engage visitors automatically
You’re tired of missing opportunities because you weren’t online
You want to look polished, professional, and always on—even when you're not
Areas Covered in the Workshop:
Why Chatbots Matter in Modern Marketing
Understand how bots increase engagement, qualify leads, and support conversions around the clock.
What Makes a Bot Convert (vs. Annoy)
Learn the do’s and don’ts of bot scripting so your automation feels helpful, not robotic.
Designing Your Bot’s Personality + Purpose
Craft a tone and goal that fits your brand voice and meets your audience’s needs.
Step-by-Step Bot Build (No Coding Required)
Use an intuitive platform to build a custom chatbot that lives on your website or social channels.
Integrating with Your Funnel or CRM
Connect your bot to your lead capture system so conversations turn into clients or donors.
Launch, Test, Optimize
Get simple tools to launch confidently, test effectiveness, and tweak your bot for even better results.
In this 90-minute interactive training, you’ll learn:
What makes a chatbot high-converting (hint: it’s not how cute it is)
How to map out a 3-step chatbot flow that captures, qualifies, and converts
The best no-code chatbot tools to use: Tidio, ManyChat, Botpress, and GoHighLevel
How to customize your bot’s tone and responses to sound like you
How to embed your bot on your site, link it in your bio, or use it for DMs
You’ll walk away with:
A fully functional chatbot—built and tested during the session
Chatbot Flow Builder Template (plug-and-play)
Script Prompts for lead gen, FAQs, follow-up, and offers
AI-assisted training tool to refine tone and logic
6-month access to the replay
These workshops are for:
Nonprofit Leaders
Executive Directors, Development Directors, and Program Managers who need funding, storytelling, visibility, and systems that support sustainable growth.
Social Entrepreneurs & Hybrid Organizations
Founders who blend purpose and profit, and want streamlined models for storytelling, monetization, outsourcing, and automation.
Small Business Owners with a Mission
Impact-driven entrepreneurs who want to show up consistently, sell with integrity, and scale without losing their purpose.
Communications & Fundraising Teams
Teams that need plug-and-play tools to generate consistent content, compelling campaigns, and donor-ready messaging—without starting from scratch every time.
Coaches, Consultants, and Service Providers to Impact-Oriented Clients
Professionals who want to help their clients clarify their brand, amplify their story, or implement smart AI-powered systems.
Anyone tired of burnout, inconsistent revenue, and scattered systems—ready to work smarter, not harder.
These aren’t surface-level webinars. They’re built for people ready to take action, build real assets, and walk away with tools they can use immediately.

Meet Your Impact Strategist
Tracy V. Allen, Ph.D. | PMP | LSSGB | MLC
Impact & AI Strategist | Fundraising Expert | Social Entrepreneurship Consultant
With over 25 years of experience, Dr. Tracy V. Allen is the trusted strategist behind more than $55 million in grant funding, $15 million in revenue, and $5 million in government contracts secured for mission-driven organizations. She's taught 15,000+ students, written 7 books, and launched 3 successful businesses—each one rooted in helping change-makers like you turn purpose into profit.
Tracy doesn’t just teach theory—she brings battle-tested strategies that empower nonprofits, social enterprises, and small businesses to amplify impact, attract funding, and scale sustainably. Whether you're a startup leader or an established organization in transition, her 60-Day To $60K Challenge was designed to take you from stuck and struggling to strategic and financially strong.
Recognized as an Amazon Bestselling Author and one of the top thought leaders in the nonprofit and charity sector, Tracy combines high-level strategy with hands-on implementation support. Her certifications in project management, lean systems, coaching, and business operations ensure that every framework she shares is actionable, results-driven, and sustainable.
When you work with Tracy, you're not just getting a coach—you’re gaining a partner who understands how to monetize your mission, mobilize your community, and maximize your legacy.
Pay Here - $67

To see all of the workshops offered in the IMG Summer School
Any 1 Month Package Purchase:
6-months access to the content
Both Months Package Purchase:
12-months access to the content
Any number of participants.
Unlimited viewing for 60 days when purchased as an individual workshop. (Access information will be emailed 24-48 hours after the completion of live webinar)

General Inquiry: [email protected]
Strategic Inquiries: [email protected]
IMPCTRS Hub: [email protected]
Speaking & Training: [email protected]
Phone: 888-429-5094
Address: 830 N John Young Parkway
Kissimmee, FL 34741
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